- The brand started in 1911, when company developed a water-in-oil emulsifier as a skin cream with Eucerit. Use the test results to make necessary adjustments in the brand positioning. Through this distribution strategy Nivea appears as a brand that is easily available for all kinds of people and of course all kinds of families who care for good quality, whether they buy at Boots or Schlecker. Learn more about the brand and its projects now. The companies are not associated with MBA Skool in any way. NIVEA families, like Visage, deodorant, soft, Vital and NIVEA Bath Care were developed at this time. December 25, 2018. https://ivypanda.com/essays/nivea-and-its-marketing-strategy/. "NIVEA and its marketing strategy." Below is the pricing strategy in Nivea marketing strategy: Pricing strategy plays an important aspect of marketing mix. In order to come up with products, once should understand about the market and what the market wants from the company. What is the role of the NIVEA Crème advertising? A business being consumer led means that it responds to the needs of the customers in the market. Nivea Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care. All sub brands are covered under NIVEA Creme. With regards to market orientation, the company created a gap in the market and created a product that would fill this gap more efficiently than what its rivals offered. Ltd. Using this specific strategy, Nivea has to position itself as a local brand yet of foreign origin. ... Nivea Crème is one such example of a brand that has been extended to other skin-related products to provide resources for other brands by … Cookies Policy, This essay on NIVEA and its marketing strategy was written and submitted by your fellow student. It is because of the product quality that makes them the market leader. Introduction The concept of Positioning Nivea Product Price Place Promotion Chanel Product Price Place Promotion Conclusion Bibliography Nivea has always tried to keep its products too close to its customers. The use of the marketing mix in product launch A NIVEA case study Introduction NIVEA is an established name in high quality skin and beauty care products. This product line is only aimed at young women between the age of 13 and 19. To achieve this, NIVEA employed a strategic marketing to relaunch and reorganize. Personal care includes Nivea Deo, Nivea bath care and hair care. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. They do understand customer’s needs & wants and make them happy with innovative products in skin and beauty care segments. Young girls between the age of 13 and 19 were in need of beauty products which would maintain their normal skin. Nivea had used brand extension strategy to tap into new sets of consumers. Browse 4Ps Analysis of more brands and companies similar to Nivea Marketing Mix. (2018) 'NIVEA and its marketing strategy'. How Beiersdorf's iconic Nivea brand and its positioning strategy has led to the brand's success... (2020). Étude de cas de 13 pages en brand management : Nivea - Marketing strategy. From this information, the company developed the NIVEA VISAGE young to meet their needs. Not sure how best to use that brand new salve, hair style or skin enhancer? Nivea said the Feel Closer line, devised by DraftFCB London, aims to emphasise the positive impact Nivea products have on female relationships by helping them to "feel good in their own skin". Question 3 What are the pros and cons of the sub-brand strategy? Thus, you can find prices do differ at different places. This article elaborates the product, pricing, advertising & distribution strategies used by Nivea. NIVEA is one of the world's largest skin care brands with over 50 products available in 173 countries around the world. To continually improving our products and cosmetics PrepareWithNIVEAMen - Influencer marketing Agency case study * is! At young women between the two approaches lies on market research to understand what people want Nivea... In all kinds of magazines and newspapers, on television on all channels at regular intervals means it... Teenage girls or by mothers buying for their money when they purchase any particular product or service important! Global company specialising in skin care products of all kind, it has created... That brand new salve, hair style or skin enhancer to attract their customers information... Meet number of sales products were not always uniform or consistent with the quality basis of customers... 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